5 Reasons Your Business or Personal Branding Needs A Social Media Marketing Strategy
Written by Som on May 27, 2018
1. Leverage your visibility to increase contacts
You should connect to people instead expecting people will connect to you
2. It creates a brand
A right way to create a brand is social media. You can reach the ocean of your target customers
3. Advertise your brand
Social media is an indispensable fact of advertising business now a days.
4. It is cost effective
Social platforms are free to post your news/update. Use it at its’ best.
5. Helps you to understand your customer
Social media helps you to understand your customers. You can make your goal accordingly.
Note: If you need Social Media Marketing Strategy for your business or personal branding please write to som@somspeaks.com
How to Create a Social Media Marketing Plan
A. Think of your social media Goals
Increase brand awareness.
Improve customer service and retension.
Connect to larger audience.
Drive website trafic.
Engage target customer through quality leads.
B. Focus on Networks That Add Value
Facebook
With an audience of 1.23 billion monthly active users, Facebook offers an opportunity to reach a broad range of customers and potential customers.
Twitter
Where Facebook has the volume of users, Twitter has the volume of messages. In fact, there are over 500 million Tweets sent every day.
LinkedIn
LinkedIn has a robust network of over 332 million users, most of whom frequent the site with a “working” mindset.
Google+
One of the great things about Google+ is that if you have a strong presence on the site and someone searches for your company through Google, a snippet of your profile will appear on the results page.
C. Create Engaging Content
Videos
How-to videos can be a proactive approach to social customer care—answer your customers’ questions before they’re asked.
Behind-the-scenes videos give your audience a sense of your company culture and brand personality.
Guides
Position your organization as a thought leader and elevate your brand by developing engaging content that speaks to your customers.
Guides should cater to your target audience, ensuring you’re actually adding value.
Infographics
Internal or external data can be turned into a beautiful, insightful infographic.
When done right, infographics can be some of the most socially shared pieces of content, so make them engaging and resourceful.
D. Create a content plan and editorial calendar
You content marketing plan should answer the following questions:
What types of content you intend to post and promote on social media
How often you will post content
Target audience for each type of content
Who will create the content
How you will promote the content
E. Measure your results
Net new fans and followers
# of interactions
Visits to your site from social
F. Adjust your tactics
Unless you’re a celebrity, social media doesn’t start working overnight. It takes time to build a following, establish yourself as an influencer, and start seeing results. You’ll need to experiment a bit to find the right combination of channels, content, and messaging that works for your audience.
Consistency is key.
A good social media strategy will benefit your business in many ways:
more traffic
relationship building
better customer satisfaction/retention
better customer service
image source google
Som is a Cloud Infrastructure Architect, Public Speaker, and a Technical Consultant working in an MNC. He has around 15 years of accomplishments in IT solutions delivery for various financial institutions across the globe.
Som is the founder of “e2e Solution Architect“ and Udemy instructor. End to End Solution Architect is an educational forum for Data Science, Machine Learning, and end-to-end Cloud solutions for large-scale production environments.
